:root{--section-y:88px;--section-y-sm:60px;--heading-gap:32px;--h2:clamp(34px,3.4vw,44px);--h2-lg:clamp(36px,4.2vw,52px);--ink:#111;--body:#444;--muted:#686868;--rule:#d8d8d8;--soft:#f3f3f1;--white:#fff;--serif:Georgia,'Times New Roman',serif;--sans:Arial,Helvetica,sans-serif;--max:1200px}
*{box-sizing:border-box}html{scroll-behavior:auto;scroll-padding-top:110px}body{margin:0;background:var(--white);color:var(--ink);font:17px/1.6 var(--sans),sans-serif;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}button{font:inherit;color:inherit}.section-wrap{width:min(calc(100% - 48px),var(--max));margin-inline:auto}.site-header{position:sticky;top:0;z-index:20;background:rgba(255,255,255,.98);border-bottom:1px solid var(--rule)}.utility-bar{height:54px;padding:0 max(24px,calc((100vw - var(--max))/2));display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid #eee}.wordmark img,.mobile-wordmark img{display:block;width:150px;height:44px;object-fit:contain;object-position:left center}.header-contact{display:flex;gap:24px;font-size:13px;color:var(--muted)}.header-contact a:hover,.direct-contact a:hover{color:var(--ink);text-decoration:underline}.main-nav{height:64px;padding:0 max(24px,calc((100vw - var(--max))/2));display:flex;align-items:center;justify-content:space-between;gap:28px}.mobile-wordmark,.menu-toggle{display:none}.nav-links{display:flex;align-items:center;gap:32px;margin-left:auto;font-size:14px}.nav-links a:first-child{font-weight:700}.nav-links a:hover,.text-link:hover{ text-decoration:underline;text-underline-offset:4px}.button{display:inline-flex;align-items:center;justify-content:center;min-height:50px;padding:12px 20px;border:1px solid var(--ink);border-radius:3px;text-align:center;font-size:14px;font-weight:600;line-height:1.25;color:var(--white)}.button-primary:hover{background:#333}.button-secondary{background:transparent;color:var(--ink)}.button-secondary:hover{background:var(--ink);color:var(--white)}.nav-cta{min-height:42px;padding:10px 18px}.hero{display:grid;grid-template-columns:1fr .72fr;align-items:center;gap:7.2%;padding-top:72px;padding-bottom:88px}.hero-copy{max-width:590px}.eyebrow{margin:0 0 18px;color:var(--muted);font-size:11px;line-height:1.4;font-weight:600;letter-spacing:.15em;text-transform:uppercase}.hero h1,h2{font-family:var(--serif);font-weight:700;letter-spacing:-.035em;line-height:1.08}.hero h1{max-width:620px;margin:0;font-size:clamp(48px,5.1vw,70px)}h1 em,h2 em{font-weight:600}.hero-subhead{margin:24px 0 30px;font-size:20px;color:var(--body)}.hero-actions{display:flex;flex-direction:column;align-items:flex-start;gap:17px}.text-link{font-size:14px;text-decoration:underline;text-decoration-color:#999;text-underline-offset:4px}.text-link span{margin-left:5px}.media-frame{position:relative;overflow:hidden;background:#e8e8e6;border:1px solid #d1d1cf}.hero-media{aspect-ratio:4/5;max-height:660px}.media-placeholder{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:7px;padding:20px;background:#e8e8e6;color:#333;text-align:center}.placeholder-kicker,.placeholder-note{font:600 10px/1.4 var(--sans);letter-spacing:.12em;text-transform:uppercase;color:#646464}.placeholder-title{font:italic 600 24px/1.2 var(--serif)}.placeholder-note{font-size:9px;letter-spacing:.08em}.media-control{position:absolute;z-index:2;bottom:12px;display:flex;align-items:center;gap:8px;padding:8px 10px;border:1px solid #888;border-radius:2px;background:#fff;color:#111;font:600 11px var(--sans);cursor:pointer}.play-toggle{left:12px}.sound-toggle{right:12px}.pause-mark{width:10px;height:11px;border-left:3px solid;border-right:3px solid}.play-toggle.is-paused .pause-mark{width:0;height:0;border-left:8px solid #111;border-right:0;border-top:6px solid transparent;border-bottom:6px solid transparent}.section-rule{border-top:1px solid var(--rule)}.section-heading{display:flex;align-items:end;justify-content:space-between;gap:28px;margin-bottom:var(--heading-gap)}.section-heading .eyebrow{margin-bottom:10px}.section-heading h2,.inside-section h2,.steps-section h2,.pricing-section h2,.work-section h2{margin:0;font-size:var(--h2)}.proof-card h2{margin:0;font-size:36px}.clip-strip{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}.clip-media{display:block;width:100%;aspect-ratio:9/16;padding:0;border-radius:0;cursor:pointer;text-align:center}.clip-media .open-player{position:absolute;bottom:12px;left:12px;z-index:2;padding:6px 11px;border:1px solid #888;border-radius:2px;background:#fff;font-size:11px;font-weight:600;line-height:1.3}.clip-media:hover .open-player,.clip-media:focus-visible .open-player{background:var(--ink);border-color:var(--ink);color:var(--white)}.clip-caption{margin:10px 0 0;color:var(--body);font-size:13px}.why-section{display:grid;grid-template-columns:1.1fr 1fr;gap:10%;align-items:end}.why-section h2{margin:0;max-width:670px;font-size:var(--h2-lg)}.why-section>p{margin:0 0 3px;color:var(--body);font-size:18px}.proof-card{display:grid;grid-template-columns:1fr 1.25fr auto;align-items:center;gap:34px;padding:34px;background:var(--soft);border-radius:10px}.proof-card .eyebrow{margin-bottom:10px}.proof-card h2{font-size:36px}.price{margin:14px 0 0;font:600 34px/1.2 var(--sans);letter-spacing:-.04em}.price span{font-size:13px;font-weight:400;letter-spacing:0;color:var(--muted)}.deliverables{margin:0;padding:0;list-style:none;color:var(--body);font-size:15px}.deliverables li{padding:7px 0;border-bottom:1px solid var(--rule)}.deliverables li:last-child{border:0}.section-aside{margin:0 0 5px;color:var(--body);font-size:14px}.tier-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}.tier-card{position:relative;padding:24px;background:var(--soft);border-radius:9px;min-height:260px}.tier-tag{display:inline-block;margin:0 0 12px;padding:3px 7px;border:1px solid #777;color:#555;font:600 9px/1.3 var(--sans);letter-spacing:.09em;text-transform:uppercase}.tier-label{margin:0;color:#222;font:600 18px/1.3 var(--serif)}.tier-card .price{margin:12px 0;font-size:31px}.tier-pitch{margin:0 0 16px;color:var(--body);font-size:14px}.tier-card details{border-top:1px solid var(--rule);font-size:13px}.tier-card summary{padding-top:12px;cursor:pointer;font-weight:600}.tier-card ul{padding-left:18px;color:var(--body)}.pricing-actions{display:flex;align-items:center;gap:23px;margin-top:28px}.inside-grid{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--rule)}.trades-section{display:grid;grid-template-columns:.8fr 1.2fr;gap:8%;align-items:start}.trades-copy h2{margin:0 0 20px;font-size:var(--h2)}.trades-copy>p:last-child{margin:0;color:var(--body);font-size:14px}.trade-pills{display:flex;flex-wrap:wrap;gap:10px}.trade-pills a,.trade-pills span{padding:8px 12px;border:1px solid #888;border-radius:999px;font-size:12px;line-height:1.25}.trade-pills a:hover{background:var(--ink);color:var(--white)}.trade-pills span{color:#686868;border-style:dashed}.steps-list{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;margin:8px 0 0;padding:0;list-style:none}.steps-list li{position:relative;padding:0 22px 0 0}.steps-list li:not(:last-child):after{content:"";position:absolute;top:22px;left:50px;right:18px;border-top:1px solid var(--rule)}.steps-list span{font:italic 600 34px/1 var(--serif)}.steps-list p{max-width:220px;margin:17px 0 0;font-size:15px}.experience-row{display:grid;grid-template-columns:1fr 1fr 1.1fr;gap:20px;padding:16px 0;border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);font-size:14px}.experience-row p{margin:0}.experience-row span{display:block;color:var(--muted);font-size:13px}.final-cta{display:grid;grid-template-columns:1.2fr .8fr;gap:8%;align-items:center;margin-top:var(--section-y);padding:36px;border:1px solid var(--ink);border-radius:4px}.final-cta h2{max-width:570px;margin:0;font-size:var(--h2-lg)}.final-cta p:not(.eyebrow){margin:16px 0 0;color:var(--body);font-size:15px}.final-actions{display:flex;flex-direction:column;align-items:flex-start;gap:17px}.direct-contact{display:flex;gap:18px;color:var(--muted);font-size:13px}.mobile-sticky-cta{display:none}.player-dialog{width:min(92vw,520px);max-width:none;padding:16px;border:1px solid #bbb;border-radius:5px}.player-dialog::backdrop{background:rgba(17,17,17,.72)}.dialog-close{position:absolute;top:16px;right:16px;z-index:3;width:36px;height:36px;border:1px solid #777;background:#fff;font-size:24px;line-height:1;cursor:pointer}.dialog-video{position:relative;aspect-ratio:9/16;background:#e8e8e6}.dialog-video .media-placeholder{inset:0}.dialog-controls{position:absolute;z-index:2;inset:auto 12px 12px;display:flex;justify-content:space-between}.dialog-controls button{padding:8px 12px;border:1px solid #888;background:#fff;font-size:12px;cursor:pointer}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
@media(max-width:760px){html{scroll-padding-top:76px}.section-wrap{width:min(calc(100% - 36px),var(--max))}.utility-bar{display:none}.main-nav{height:64px;padding-inline:18px;justify-content:space-between;gap:12px}.mobile-wordmark{display:block;margin-right:auto}.mobile-wordmark img{width:128px;height:44px}.menu-toggle{display:flex;width:42px;height:42px;align-items:center;justify-content:center;border:0;background:none;cursor:pointer}.menu-icon,.menu-icon:before,.menu-icon:after{display:block;width:21px;height:1px;background:var(--ink);position:relative}.menu-icon:before,.menu-icon:after{content:"";position:absolute;left:0}.menu-icon:before{top:-7px}.menu-icon:after{top:7px}.nav-cta{min-height:40px;padding:9px 13px;font-size:12px}.nav-links{display:none;position:absolute;top:63px;left:0;right:0;padding:22px 18px 28px;background:#fff;border-bottom:1px solid var(--rule);flex-direction:column;align-items:flex-start;gap:18px;font-size:18px}.main-nav.menu-open .nav-links{display:flex}.hero{grid-template-columns:1fr;gap:30px;padding-top:42px;padding-bottom:52px}.hero h1{max-width:560px;font-size:clamp(40px,10vw,50px)}.hero-subhead{margin:17px 0 22px;font-size:18px}.hero-actions{gap:16px}.hero-actions .button{width:100%}.hero-media{width:100%;aspect-ratio:4/5;max-height:none}.section-heading h2,.inside-section h2,.steps-section h2,.pricing-section h2,.work-section h2{font-size:32px}.proof-card h2{font-size:32px}.section-heading{align-items:end;margin-bottom:24px}.clip-strip{display:flex;gap:12px;overflow-x:auto;margin-right:-18px;padding-right:18px;padding-bottom:3px;scroll-snap-type:x mandatory;scrollbar-width:thin}.clip-card{flex:0 0 72%;scroll-snap-align:start}.clip-caption{font-size:12px}.why-section{grid-template-columns:1fr;gap:16px}.why-section h2{font-size:36px}.why-section>p{font-size:16px}.proof-card{grid-template-columns:1fr;gap:20px;padding:24px 20px}.proof-card .button{width:100%}.section-heading{flex-wrap:wrap}.section-aside{width:100%;margin-top:2px}.tier-grid{grid-template-columns:1fr;gap:12px}.tier-card{min-height:0;padding:21px}.tier-card .price{font-size:30px}.pricing-actions{align-items:flex-start;flex-direction:column;gap:18px}.pricing-actions .button{width:100%}.inside-grid{grid-template-columns:1fr}.trades-section{grid-template-columns:1fr;gap:22px}.trades-copy h2{font-size:32px}.trade-pills{gap:8px}.trade-pills a,.trade-pills span{font-size:11px;padding:8px 10px}.steps-list{grid-template-columns:1fr;gap:0;margin-top:4px;padding-left:4px}.steps-list li{display:grid;grid-template-columns:50px 1fr;align-items:start;padding:0 0 23px}.steps-list li:not(:last-child):after{top:34px;bottom:3px;left:17px;right:auto;height:auto;border-top:0;border-left:1px solid var(--rule)}.steps-list span{font-size:28px}.steps-list p{max-width:none;margin:2px 0 0}.experience-row{grid-template-columns:1fr;gap:12px;padding:14px 0;font-size:13px}.final-cta{grid-template-columns:1fr;gap:24px;margin-top:48px;padding:24px 18px}.final-cta h2{font-size:36px}.final-actions{width:100%}.final-actions .button{width:100%}.direct-contact{flex-wrap:wrap}.mobile-sticky-cta{position:fixed;display:none;z-index:19;bottom:0;left:0;right:0;gap:8px;padding:10px 12px calc(10px + env(safe-area-inset-bottom));background:#fff;border-top:1px solid var(--rule)}.mobile-sticky-cta .button{flex:1;min-height:46px;padding:9px 10px;font-size:12px}.mobile-sticky-cta.is-visible{display:flex}.call-shortcut{display:flex;align-items:center;justify-content:center;width:52px;border:1px solid var(--ink);font-size:12px;font-weight:600}.player-dialog{width:min(100vw,520px);height:100dvh;padding:12px;border:0;border-radius:0}.dialog-video{height:min(calc(100dvh - 24px),calc((100vw - 24px)*16/9));width:min(calc(100vw - 24px),calc((100dvh - 24px)*9/16));aspect-ratio:9/16;margin:auto}.dialog-close{top:18px;right:18px}}
@media(prefers-reduced-motion:reduce){*,*::before,*::after{scroll-behavior:auto!important;transition:none!important}}

/* Inner pages extend the homepage system. */
.nav-links a[aria-current="page"]{text-decoration:underline;text-underline-offset:5px;font-weight:700}
.button-primary{background:var(--ink);color:var(--white)}
.page-hero{padding-top:68px;padding-bottom:56px}
.page-hero h1{max-width:850px;margin:0;font-size:clamp(46px,6vw,68px);font-family:var(--serif);font-weight:700;letter-spacing:-.035em;line-height:1.08}
.page-lede{max-width:650px;margin:20px 0 0;color:var(--body);font-size:18px;line-height:1.55}
.page-section{padding-top:44px;padding-bottom:72px}
.page-section.section-rule{padding-top:38px}
.proof-detail{grid-template-columns:1fr 1.25fr auto}
.tier-detail-grid .tier-card{min-height:310px}
.tier-inclusions{margin:20px 0 0;padding:14px 0 0 18px;border-top:1px solid var(--rule);color:var(--body);font-size:14px}
.tier-inclusions li{padding:4px 0}
.tier-summary{margin:14px 0 0;padding-top:12px;border-top:1px solid var(--rule);color:var(--body);font-size:13px}
.term-note{margin:14px 0 0;padding-top:10px;border-top:1px solid var(--rule);color:var(--muted);font-size:12px}
.work-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:30px 20px}
.work-grid .clip-card{min-width:0;flex:initial}
.work-grid .clip-media{width:100%;aspect-ratio:9/16}
.work-grid .clip-caption{min-height:24px}
.trade-directory{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));column-gap:26px}
.trade-directory article{min-height:142px;padding:20px 0;border-top:1px solid var(--rule);scroll-margin-top:135px}
.trade-directory h3{margin:0;font:600 21px/1.25 var(--serif)}
.trade-directory p{margin:10px 0 0;color:var(--muted);font-size:13px}
.town-list{margin:0;color:var(--body);font-size:19px}
.process-list{margin:0;padding:0;list-style:none}
.process-list li{display:grid;grid-template-columns:90px 1fr;gap:25px;padding:28px 0;border-top:1px solid var(--rule)}
.process-list li:last-child{border-bottom:1px solid var(--rule)}
.process-number{font:italic 600 42px/1 var(--serif);color:#555}
.process-list h2{margin:0;font-size:32px}
.process-list p{max-width:650px;margin:12px 0 0;color:var(--body);font-size:16px}
.about-facts{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.about-facts article{padding:18px 15px 10px 0;border-top:1px solid var(--rule)}
.about-facts .eyebrow{margin-bottom:12px}
.about-facts h2{margin:0;font-size:24px}
.about-facts p:last-child{margin:8px 0 0;color:var(--body);font-size:14px}
.experience-detail{margin-top:8px}
.page-cta{padding-top:40px;padding-bottom:50px;display:flex;align-items:center;justify-content:space-between;gap:30px}
.page-cta .eyebrow{margin-bottom:10px}
.page-cta h2{margin:0;font-size:38px}
.contact-layout{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(220px,.7fr);gap:10%;align-items:start}
.contact-form{display:grid;gap:18px;max-width:680px}
.contact-form label{display:grid;gap:7px;font-size:13px;font-weight:600}
.contact-form input,.contact-form select,.contact-form textarea{width:100%;min-height:48px;padding:11px 12px;border:1px solid #888;border-radius:2px;background:#fff;color:var(--ink);font:16px/1.4 var(--sans)}
.contact-form textarea{min-height:130px;resize:vertical}
.contact-form input:focus,.contact-form select:focus,.contact-form textarea:focus{outline:2px solid var(--ink);outline-offset:2px}
.contact-form .button{justify-self:start;cursor:pointer}
.contact-direct{padding:20px 0;border-top:1px solid var(--rule);font-size:15px}
.contact-direct p{margin:0 0 13px}
.contact-direct .eyebrow{margin:0 0 16px}
.contact-direct a{text-decoration:underline;text-underline-offset:3px}
.proof-reassurance{margin:10px 0 0;color:var(--body);font-size:13px;line-height:1.45}
.inside-section .inside-item{min-height:118px;padding:18px;border-bottom:1px solid var(--rule)}
.inside-section .inside-item:nth-child(3n+1),.inside-section .inside-item:nth-child(3n+2){border-right:1px solid var(--rule)}
.inside-item-heading{display:flex;align-items:center;gap:12px}
.homepage .inside-item-heading h3{margin:0;font:600 18px/1.25 var(--serif)}
.homepage .inside-item-heading .inside-number{font:italic 600 23px/1 var(--serif);color:#555}
.homepage .inside-item-heading .tier-tag{margin:0 0 0 auto;padding:3px 6px;border:1px solid #777;border-radius:0;color:#555;font:600 8px/1.3 var(--sans);letter-spacing:.07em;text-transform:uppercase;white-space:nowrap}
.homepage .inside-item>p{margin:10px 0 0;color:var(--body);font-size:13px;line-height:1.45}
@media(max-width:760px){
  .main-nav.menu-open .nav-links{position:fixed;inset:64px 0 0;z-index:22;overflow:auto;padding:28px 24px;background:#fff;border-bottom:0;gap:22px;font:600 28px/1.2 var(--serif)}
  .page-hero{padding-top:42px;padding-bottom:38px}
  .page-hero h1{font-size:clamp(40px,10vw,50px)}
  .page-lede{margin-top:15px;font-size:16px}
  .page-section,.page-section.section-rule{padding-top:28px;padding-bottom:52px}
  .proof-detail{grid-template-columns:1fr;gap:20px;padding:24px 20px}
  .proof-detail .button{width:100%}
  .tier-detail-grid .tier-card{min-height:0}
  .work-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:22px 12px}
  .work-grid .clip-caption{font-size:11px}
  .trade-directory{grid-template-columns:1fr 1fr;column-gap:18px}
  .trade-directory article{min-height:125px;padding:16px 0;scroll-margin-top:76px}
  .trade-directory h3{font-size:18px}
  .town-list{font-size:16px;line-height:1.8}
  .process-list li{grid-template-columns:50px 1fr;gap:10px;padding:21px 0}
  .process-number{font-size:30px}
  .process-list h2{font-size:23px}
  .process-list p{margin-top:8px;font-size:14px}
  .about-facts{grid-template-columns:1fr 1fr;gap:14px}
  .about-facts h2{font-size:21px}
  .experience-detail{grid-template-columns:1fr}
  .page-cta{align-items:stretch;flex-direction:column;padding-top:30px;padding-bottom:38px}
  .page-cta h2{font-size:32px}
  .page-cta .button{width:100%}
  .contact-layout{grid-template-columns:1fr;gap:36px}
  .contact-form .button{width:100%}
  .inside-section .inside-item{min-height:0;padding:16px 5px}
  .inside-section .inside-item:nth-child(n){border-right:0}
  .homepage .inside-item-heading h3{font-size:17px}
  .homepage .inside-item>p{margin-left:35px}
}

/* Focused inner-page refinements: open spacing and homepage-matched detail. */
.experience-row strong{display:block;margin:0 0 5px;font:600 15px/1.3 var(--serif);color:var(--ink)}
.experience-row p:last-child{max-width:420px}
.plan-card{display:flex;flex-direction:column;gap:0;padding:28px 26px}
.plan-card .tier-label{font-size:21px}
.plan-card .price{margin:15px 0 9px;font-size:34px}
.plan-card .tier-pitch{margin:0 0 16px;font-size:15px}
.plan-card .plan-for{margin:0 0 16px}
.plan-card .plan-focus{margin:0 0 16px}
.plan-card .tier-summary{margin:0 0 18px;padding:14px 0 14px 19px;border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);font-size:13px;line-height:1.5}
.plan-card .tier-summary li{padding:4px 0}
.plan-details{margin-top:auto;padding-top:13px;border-top:1px solid var(--rule);font-size:13px}
.plan-details summary{padding:0;cursor:pointer;font-weight:600;text-underline-offset:3px}
.plan-details[open] summary{margin-bottom:8px}
.plan-card .tier-inclusions{margin:0;padding:0 0 0 18px;border:0;font-size:13px}
.category-leader-card{border:1px solid var(--ink);padding:27px 25px}
.category-leader-card .tier-label{font-size:22px}
.category-leader-card .price{font-size:37px}
.pricing-components .inside-item-heading h3{margin:0;font:600 18px/1.25 var(--serif)}
.pricing-components .inside-item-heading .inside-number{font:italic 600 23px/1 var(--serif);color:#555}
.pricing-components .inside-item-heading .tier-tag{margin:0 0 0 auto;padding:3px 6px;border:1px solid #777;border-radius:0;color:#555;font:600 8px/1.3 var(--sans);letter-spacing:.07em;text-transform:uppercase;white-space:nowrap}
.pricing-components .inside-item>p{margin:10px 0 0;color:var(--body);font-size:13px;line-height:1.45}
.trade-proof-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.trade-proof-card .clip-media{width:100%;aspect-ratio:9/16}
.trade-proof-card .clip-caption{margin:12px 0 0}
.trade-proof-card>p{margin:12px 0 0;color:var(--body);font-size:13px;line-height:1.45}
.trade-proof-card>p strong,.trade-proof-card>p span{display:block}
.trade-proof-card>p strong{font-size:12px;color:var(--ink)}
.trade-proof-card>p span{margin-top:4px;color:var(--muted)}
.trade-directory article{min-height:176px;padding:21px 0}
.trade-directory p{max-width:350px;font-size:13px;line-height:1.55}
.market-note{margin:8px 0 0;color:var(--body);font-size:17px;line-height:1.8}
.market-note strong{color:var(--ink);font-weight:600}
.process-footnote{margin:20px 0 0 115px;padding:14px 0 0;border-top:1px solid var(--rule);color:var(--muted);font-size:13px}
@media(max-width:760px){
  .experience-row strong{font-size:14px}
  .plan-card{padding:23px 20px}
  .category-leader-card{padding:22px 19px}
  .category-leader-card .tier-label{font-size:21px}
  .category-leader-card .price{font-size:34px}
  .pricing-components .inside-item-heading h3{font-size:17px}
  .trade-proof-grid{grid-template-columns:1fr 1fr;gap:18px 12px}
  .trade-proof-card .clip-media{max-height:none}
  .trade-proof-card:last-child{grid-column:1/-1;width:calc(50% - 6px)}
  .trade-directory article{min-height:150px;padding:16px 0}
  .market-note{font-size:15px;line-height:1.8}
  .process-footnote{margin-left:60px;font-size:12px}
}

/* Homepage masthead sizing. */
.homepage .caption-example{margin-right:3px;color:var(--muted);font-size:10px;font-weight:600;letter-spacing:.08em;text-transform:uppercase}

/* Homepage offer and step detail. */
.homepage .pricing-section .tier-card{min-height:0;display:flex;flex-direction:column}.homepage .pricing-section .tier-card details{margin-top:auto}
.homepage .tier-default{margin:16px 0 20px;padding:12px 0 0 18px;border-top:1px solid var(--rule);color:var(--body);font-size:13px;line-height:1.45}
.homepage .tier-default li{padding:4px 0}
.homepage .tier-card details{padding-bottom:1px}
.homepage .tier-card details ul{margin:8px 0 14px}
.homepage .steps-list h3{max-width:230px;margin:15px 0 0;font:600 17px/1.25 var(--serif)}
.homepage .steps-list p{margin-top:8px}
@media(max-width:760px){
  .homepage .steps-list h3{margin:2px 0 0;font-size:16px}
  .homepage .steps-list p{margin-top:6px}
}

/* Inner-page detail and utility contact hierarchy. */
.header-contact a[href^="tel:"]{color:var(--ink);font-weight:700;text-decoration:underline;text-decoration-color:#777;text-decoration-thickness:1px;text-underline-offset:4px}
.header-contact a[href^="tel:"]:hover{color:var(--ink);text-decoration-thickness:2px;text-decoration-color:var(--ink)}
.header-contact a[href^="mailto:"]{color:var(--muted);text-decoration:none}
.header-contact a[href^="mailto:"]:hover{text-decoration:underline;text-underline-offset:3px}
.header-contact a:focus-visible{outline:2px solid var(--ink);outline-offset:4px;border-radius:1px}
.plan-card{display:flex;flex-direction:column}
.plan-for{margin:0 0 14px;color:var(--body);font-size:13px;line-height:1.45}
.plan-focus{margin:0 0 14px;padding:11px 0;border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);font-size:11px;line-height:1.5;font-weight:700;letter-spacing:.05em;text-transform:uppercase}
.plan-card .tier-inclusions{margin:auto 0 0;padding:14px 0 0 18px;border-top:1px solid var(--rule);color:var(--body);font-size:13px;line-height:1.5}
.plan-card .tier-inclusions li{padding:4px 0}
.about-local{margin-top:30px;padding-top:18px;border-top:1px solid var(--rule)}
.about-local .eyebrow{margin-bottom:8px}
.about-copy{max-width:720px;margin:0 0 24px;color:var(--body);font-size:17px}
.form-note{margin:-6px 0 0;color:var(--muted);font-size:12px;line-height:1.45}
.contact-proof-link{margin-top:8px}
@media(max-width:760px){
  html{scroll-padding-top:112px}
  .utility-bar{display:flex;height:auto;min-height:34px;padding:4px 18px;justify-content:flex-end}
  .utility-bar>.wordmark{display:none}
  .header-contact{gap:14px;font-size:11px}
  .main-nav.menu-open .nav-links{inset:98px 0 0}
    .plan-focus{margin-bottom:12px}
  .about-copy{font-size:15px}
  .contact-proof-link{width:100%}
}

/* Keep the expandable pricing lists quiet and aligned under their label. */
.plan-card .tier-inclusions{margin:0;padding:0 0 0 18px;border:0;color:var(--body);font-size:13px;line-height:1.5}
.plan-card .tier-inclusions li{padding:4px 0}

/* Shared masthead and two-column footer across every page. */
.utility-bar{height:76px}
.wordmark img{width:160px;height:auto;object-fit:contain;object-position:left center}
.about-nearby{margin:6px 0 0;color:var(--muted);font-size:14px}
@media(max-width:760px){
  .utility-bar{height:auto;min-height:34px}
  .main-nav{height:74px}
  .mobile-wordmark img{width:128px;height:auto}
  .main-nav.menu-open .nav-links{inset:108px 0 0}
}

/* Introduce the shared production-background section on home and About. */
.page-section.background-section{padding-top:58px;padding-bottom:64px}
.background-intro{max-width:820px;margin:0 0 var(--heading-gap)}
.background-intro .eyebrow{margin-bottom:11px}
.background-intro h2{max-width:760px;margin:0;font:700 var(--h2)/1.08 var(--serif);letter-spacing:-.035em}
.background-intro>p:last-child{max-width:650px;margin:14px 0 0;color:var(--body);font-size:15px;line-height:1.55}
.background-section .experience-row{grid-template-columns:repeat(3,minmax(0,1fr));gap:0;padding:23px 0}
.background-section .experience-row>p{min-height:92px;padding:0 25px 0 0}
.background-section .experience-row>p:not(:first-child){padding-left:25px;border-left:1px solid var(--rule)}
.background-section .experience-row strong{margin-bottom:8px;font-size:16px}
.background-section .experience-row span{font-size:14px;line-height:1.6}
@media(max-width:760px){
  .page-section.background-section{padding-top:40px;padding-bottom:52px}
  .background-intro{margin-bottom:22px}
  .background-intro h2{font-size:32px}
  .background-intro>p:last-child{margin-top:11px;font-size:14px}
  .background-section .experience-row{grid-template-columns:1fr;gap:0;padding:16px 0}
  .background-section .experience-row>p{min-height:0;padding:12px 0}
  .background-section .experience-row>p:first-child{padding-top:0}
  .background-section .experience-row>p:not(:first-child){padding-left:0;border-left:0;border-top:1px solid var(--rule)}
  .background-section .experience-row strong{font-size:15px}
  .background-section .experience-row span{font-size:13px}
}

/* Shared footer: brand, site links, contact, then a quiet base line. */
.site-footer{padding:56px 0 28px;border-top:1px solid var(--rule);color:var(--body);font-size:14px}
.site-footer .footer-inner{width:min(calc(100% - 48px),var(--max));margin:0 auto;display:grid;grid-template-columns:minmax(0,1.5fr) minmax(0,1fr) minmax(0,.9fr);column-gap:clamp(28px,5vw,72px);align-items:start}
.site-footer .eyebrow{margin:0 0 14px;line-height:1.4}
.site-footer .footer-brand{padding-top:2px}
.site-footer .footer-mark{display:inline-block;line-height:0}
.site-footer .footer-mark img{display:block;width:140px;height:auto;object-fit:contain;object-position:left center}
.site-footer .footer-slogan{margin:12px 0 0;font:italic 400 17px/1.4 var(--serif);color:var(--ink)}
.site-footer .footer-nav ul{display:grid;grid-template-columns:repeat(2,max-content);gap:10px 40px;margin:0;padding:0;list-style:none}
.site-footer .footer-contact{display:flex;flex-direction:column;align-items:flex-start;gap:10px}
.site-footer .footer-phone{color:var(--ink);font-weight:700}
.site-footer .footer-email{color:var(--body)}
.site-footer .footer-base{grid-column:1/-1;display:flex;justify-content:space-between;gap:8px 24px;flex-wrap:wrap;margin-top:48px;padding-top:18px;border-top:1px solid var(--rule);color:var(--muted);font-size:12px}
.site-footer .footer-base p{margin:0}
.site-footer a:hover{text-decoration:underline;text-underline-offset:4px}
.site-footer a:focus-visible{outline:2px solid var(--ink);outline-offset:4px}

/* Section rhythm: one vertical spacing scale for every homepage section. */
.homepage main>.section-rule{padding-top:var(--section-y);padding-bottom:var(--section-y)}
.homepage main>.proof-section{padding-bottom:calc(var(--section-y) * .75)}
.homepage main>.about-section{padding-bottom:calc(var(--section-y) * 1.1)}
@media(max-width:760px){
  .homepage main>.section-rule{padding-top:var(--section-y-sm);padding-bottom:var(--section-y-sm)}
  .homepage main>.proof-section{padding-bottom:calc(var(--section-y-sm) * .8)}
  .final-cta{margin-top:var(--section-y-sm)}
  .site-footer{padding:40px 0 104px}
  .site-footer .footer-inner{width:min(calc(100% - 36px),var(--max));grid-template-columns:1fr 1fr;row-gap:32px}
  .site-footer .footer-brand{grid-column:1/-1}
  .site-footer .footer-mark img{width:124px}
  .site-footer .footer-nav ul{grid-template-columns:1fr;gap:9px}
  .site-footer .footer-base{margin-top:4px}
}